DESCRIPTION
The Advanced Digital Marketing Strategy Masterclass is a comprehensive online course designed to provide participants with in-depth knowledge and advanced techniques in the field of digital marketing. This masterclass is specifically tailored for professionals, entrepreneurs, and marketing enthusiasts who already have a solid understanding of digital marketing fundamentals and want to take their skills to the next level.
Throughout the course, participants will dive into a range of advanced topics and strategies that are essential for developing effective and result-oriented digital marketing campaigns. The masterclass covers various areas, including search engine optimization (SEO), social media marketing, content marketing, paid advertising, conversion rate optimization (CRO), analytics, and more.
Led by industry experts with extensive experience in the digital marketing landscape, the masterclass provides practical insights, real-world case studies, and hands-on exercises to enhance participants’ learning experience. The instructors will share their expertise, best practices, and cutting-edge techniques to help participants refine their digital marketing strategies and achieve their business objectives.
Key topics covered in the masterclass may include:
- Advanced SEO techniques: Participants will learn advanced keyword research, on-page and off-page optimization, technical SEO, and how to leverage emerging SEO trends to improve organic search rankings and drive targeted traffic.
- Advanced social media marketing: Participants will explore advanced tactics for various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. They will learn about audience targeting, advanced ad formats, social media analytics, and strategies to maximize engagement and conversions.
- Advanced content marketing: The masterclass will delve into advanced content creation strategies, content distribution channels, storytelling techniques, and leveraging content for brand building, lead generation, and customer retention.
- Advanced paid advertising: Participants will gain insights into advanced paid advertising platforms like Google Ads, Facebook Ads, and LinkedIn Ads. They will learn advanced targeting techniques, ad optimization strategies, and how to measure and improve the ROI of their ad campaigns.
- Conversion rate optimization (CRO): Participants will learn advanced techniques to optimize landing pages, improve website usability, implement A/B testing, and leverage user behavior analytics to increase conversion rates and maximize campaign performance.
- Analytics and data-driven decision making: The masterclass will focus on advanced analytics tools, data interpretation, tracking key performance indicators (KPIs), and leveraging data insights to make informed marketing decisions and optimize overall digital marketing strategies.
By the end of the Advanced Digital Marketing Strategy Masterclass, participants will have a solid understanding of the latest trends, techniques, and strategies in digital marketing. They will be equipped with the knowledge and skills needed to develop and implement advanced digital marketing campaigns that drive measurable results and contribute to the success of their businesses or clients.
REQUIREMENTS
- To enroll in this MasterClass, participants should have a solid foundation in digital marketing concepts and practical experience in executing digital marketing campaigns.
- Familiarity with various digital marketing channels and tools is essential.
- Access to a computer with internet connectivity is required to access course materials and participate in interactive sessions.
WHO IS THIS COURSE FOR
This MasterClass is suitable for experienced digital marketing professionals, marketing managers, entrepreneurs, and business owners who are seeking to enhance their expertise in digital marketing strategy. It is ideal for individuals who have a strong grasp of fundamental digital marketing principles and are looking to take their skills to the next level.
Skills
Upon completion of this MasterClass, you will develop the following advanced skills:
- Expertise in developing and implementing advanced digital marketing strategies.
- Proficiency in leveraging data analytics to drive marketing decision-making.
- Ability to create and execute innovative content marketing campaigns.
- Mastery of advanced SEO techniques and technical optimizations.
- Skill in utilizing marketing automation and personalization for enhanced customer engagement.
- Competence in implementing cutting-edge social media marketing tactics.
- Expertise in designing and managing advanced paid advertising campaigns.
- Knowledge of growth hacking strategies and experimentation frameworks.
- Ability to optimize mobile marketing and user experiences.
- Proficiency in measuring and analyzing KPIs for digital marketing performance.
THIS COURSE INCLUDES
- The course includes a series of in-depth video lectures by renowned digital marketing experts.
- Participants will have access to downloadable resources, case studies, and practical exercises to reinforce their learning.
- Live Q&A sessions and online forums will provide opportunities for direct interaction with instructors and fellow participants.
WHAT YOU WILL LEARN
In this MasterClass, you will gain advanced knowledge and insights into the following key areas of digital marketing strategy:
- Advanced audience segmentation and targeting techniques.
- Strategic use of data analytics for decision-making and campaign optimization.
- Innovative content marketing strategies and storytelling techniques.
- Advanced search engine optimization (SEO) strategies and technical optimizations.
- Effective use of marketing automation and personalization for customer engagement.
- Cutting-edge social media marketing tactics and influencer collaborations.
- Advanced paid advertising strategies across multiple platforms.
- Growth hacking techniques and experimentation frameworks.
- Strategic mobile marketing and optimizing for mobile user experiences.
- Measuring and analyzing key performance indicators (KPIs) for digital marketing success.
My Story
Jihane Sebai is a seasoned professional with extensive experience in the field of management and academia. She currently serves as an Associate Professor in Management Sciences at UVSQ Université de Versailles Saint-Quentin-en-Yvelines for over 13 years. Her teaching expertise encompasses various subjects such as Marketing, Strategy, Quality, International Trade, and Project Management. She is also involved in research focusing on strategic management, innovation, pharmaceutical industry, and healthcare management.
From January 2013 to December 2015, Jihane Sebai held the position of Responsible for the Professional Bachelor’s degree in Sustainable Solutions Sales. Additionally, she has been working as a Project Manager at IFG Executive Education since October 2017, where she drives and oversees projects in Paris, Île-de-France.
Jihane Sebai spent 7 years and 9 months at ISM-IAE, where she served as the Head of the Quality-Safety-Environment program for both Master’s levels (1 and 2) since March 2019. From September 2015 to September 2019, she was responsible for the Master 1 programs in Marketing Quality and Marketing Strategy.
She has been a member of AIMS (Association Internationale de Management Stratégique) for 15 years and 2 months, from April 2005 to May 2020.
Previously, Jihane Sebai worked as a Bid Manager Consultant for Devoteam Management Consulting, specializing in IT outsourcing and telecommunications. Her tenure at Devoteam lasted from March 2008 to July 2009.
In terms of education, Jihane Sebai holds a Doctorate in Management Sciences from UVSQ, which she pursued from 2000 to 2006. Prior to that, she completed a Master’s degree in Technological and Organizational Developments in 2000. She also worked as a Contract Professor and Temporary Teaching and Research Attaché at UVSQ from 2003 to 2007.
Overall, Jihane Sebai’s diverse background in academia, management consulting, and project management reflects her broad expertise and dedication to the field of management sciences.
Where I’ve Worked
2009 - Now
Professor - UVSQ Université de Versailles Saint-Quentin-en-Yvelines (France)
2008 - 2009
